Wood Wood was founded in Copenhagen in 2002 by Karl-Oskar Olsen and Brian SS Jensen, who dreamed of a covetable brand that would be worn all over the world, from LA to Liverpool. Which it is. For Wood Wood, “design inspiration is everywhere,” and the collections are influenced by various worlds including street culture, music, film and art. The brand, which Olsen and Jensen describe as “sitting somewhere between streetwear, sports-fashion and high-end menswear with an individual Scandi twist” has evolved from a small lifestyle boutique selling limited edition T-shirts, sneakers, skateboards and art, into a globally beloved brand that has collaborated with big names including Maharishi, Adidas, Champion, Nike and Barbour.