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About Jon Ian

With over 50 years of expertise in the footwear industry, owner David Thomas and daughter Esther Hitchcock have built Jon Ian into the unique boutique we know and love today, stocking the best in British & European designer shoes, bags, and apparel. From chic dresses and tailored suits to statement accessories and shoes, we have everything you need to look and feel your best. Our knowledgeable and friendly staff are always on hand to provide personalized styling advice and help you find the perfect outfit for any occasion.

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From the founder

Hello ladies, welcome to Jon Ian! My name is Esther and I live and breathe fashion! There is nothing I love more than styling a customer and seeing them transform into a new women, confident and looking fab! We have a tribe of Jon Ian Babes and can't wait for you to join too!


A History of Jon Ian

In 1971 David Thomas returned from London to his welsh hometown, the Vale of Glamorgan and established Jon Ian in the city centre, a boutique specialising in the best of British and European footwear brands. Working in London during the swinging sixties as Kurt Geiger's protege meant David had a wealth of experience, and flair to drawn upon whilst starting his own boutique. It was not long before Jon Ian was the go to in Cardiff for stand out footwear, and is still renowned for it today! In 1994 Esther, David's daughter, moved to Cowbridge to expand the Jon Ian brand. Having worked closely with her father since the age of 11 it was a big move, one that David was confident would work. As ever, he was right! Jon Ian Cowbridge has now been open 30 years and is a high street landmark. Esther made the jump to expand into clothing in 2019, which marked another huge success for the boutiques! Although a difficult decision was made to close our Cardiff store in 2023, our Cowbridge store continues to thrive along with our growing online presence and we look forward to welcoming even more new customers with this new chapter with Trouva!

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From Jon Ian

Kennel & Schmenger 'acropora'

'blossom' Mule
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From Jon Ian

Pons Quintana 'blossom' Mule

Donna Lei ‘vita’
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From Jon Ian

Donnalei Donna Lei ‘vita’

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