Your children will love it. What Matters strawberry flavor toothpaste was developed in close collaboration with dentists. This certified organic children's toothpaste will help soothe their gums thanks to organic marshmallow extracts. Its natural formula contains the dose of fluoride recommended by the French Union for Oral Health in order to offer optimal protection for their teeth while strengthening the enamel. And in order to fight against dental plaque, it has been enriched with natural silica. Its strawberry taste will delight your children. A mild, non-aggressive taste that will help your children easily adopt it. Its container is equipped with a pump allowing you to put the right dose of toothpaste on your toothbrush. Thanks to its pump system, your child will be able to use it alone and brush their teeth independently. It is suitable for children under 7 years old. The bottle is made of reinforced glass which makes it more resistant to shocks and prevents any glass breakage. In the event of too violent an impact, the glass will star without shattering. This toothpaste is also available in travel size. The bottle is refillable with eco-refills. Using eco-refills will allow you to reduce your plastic consumption.