Jeans are emotional, and say as much about you as the way you style your hair or the music you listen to. They’re more than a pair of trousers, they are an investment, a statement and a reflection of who you are. With every stretch and mark and wash, another page is added your unique story. This is the idea that inspires the team at Blue de Gênes, who believe “indigo flows in our veins”. Based in Genoa, home of the jean, Blue de Gênes strikes a balance between fashion and heritage. All jeans are made with button fly, leather reinforcements, angle coined pockets slightly and double line the back pockets for extra durability – just like 400 years ago in Genoa. Jeans might be where it all started, but the brand’s collection also includes pants, shirts, hand-knitted sweaters, and sharp Italian tailoring.